What’s Needium?
Social media (Facebook, Twitter, etc.) is now a mass-market. Millions of consumers are now sharing activities and opinions about local businesses. They are also expressing needs such as “I’m hungry”, “My car just broke down” and “Does anyone have a dentist to recommend?” We call this the “Needium” (the “need” medium). Local businesses would benefit from hearing the voice of the consumer and engaging with them but these activities are happening on many sites and can be hard to discover. In addition, small and medium-sized businesses (SMBs) are extremely busy.
http://needium.com/
